113 - Start Pitching Yourself Like a Pro with Sabina Hitchen

Sabina Hitchen has a long history of PR, and I was so excited when she agreed to come on the show to discuss how we should start pitching ourselves like the pros do. In this podcast, she teaches us how to dissect our favorite magazines, and how to get featured in some of today's largest magazines!

Step #1: Figure out what the magazine stands for.  Do you know what their mission statement is?  Go to the magazine's website (you can look via the publishing house's site).  They will give you a run down of what the magazine describes itself.  Get in the mindset of the magazine.  Also read the Letter From the Editor section to understand what they're about.

Step #2: Head over to the front of the magazine and read the page that lists all of the people who are working there.  The most important people are at the top, and you'll more than likely be avoiding those.  However, what you want to do is figure out your niche/beat and look to the section...

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112 - Tip Tuesday - This Isn't Your Normal Video for Business Podcast with Holly Gillen

By now you should know that video can add tremendous value to your business. However, there's so much more to it than just posting a video on YouTube every now and then.  Video adds a personal touch, and allows people to feel more connected to you.

Holly Gillen of Holly G Studios gave some incredible ideas of how you can use video to take your business to a whole new level.

Live Events - Use video if you're attending or speaking at live events.

  • Create a recap of the day
  • Create a sizzle reel - short little video clips about the exciting action that took course at the event.  You can use something like Animoto to put the clips together.   Make sure you have permission to record the event.
  • Live stream presentations or workshops, and upload those as part of your video blog or use it as a bonus for a program, etc
  • Interview people who are at the event.
  • Live stream a mastermind recap of the event
  • Answer questions at events (if you're a speaker).  Is there another...
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108 - Tip Tuesday - Conquering Your Inner Voice with Jennie Mustafa-Julock

I was so happy when The Audacity Coach, Jennie Mustafa-Julock, joined me to talk about a topic that every entrepreneur suffers from, that nagging inner voice.  Jennie has kindly named her Hilda, and in this interview we talked about who Hilda is, why she always seems to show up, and what we can do to get rid of her once and for all!

Who is Hilda and what she does in our every day lives?  Hilda is the voice that creeps in your head when you start actually moving down a path that could push you forward.  She's the nagging naysayer that convinces you, you shouldn't take a chance because after all, what happens when you fail?

You have to figure out who this voice is because it's not you.  Yes, it's in your head, but you can't let it get the best of you.

We all assume we're the only ones suffering from a Hilda, yet every single person has a Hilda.  It's easy to feel that you're the only one hearing this cautionary crap in your brain, but you're not.


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104 - Tip Tuesday - The 10 P's of Success with Sherry Prindle

I heard Sherry Prindle speak a few months ago, and was blown away by what she taught.  If you're trying to figure out how to make money (and not just start a business) by making a difference and doing what you love, Sherry breaks it down in one of the most easily consumable ways I have heard.

She talks about the 10 P's of success, and these P's cover everything from the very beginning to how you can promote yourself and make a living doing it!

1. Purpose - Finding your purpose is a lot easier said than done.  Sherry asks us to think of a first childhood negative memory.  It may not have been the worst thing in the world, however, when we were young, we put a negative meaning behind it.

What really ends up happening is that we make it mean something.  Then when we decide something, we end up developing a strength, and that strength becomes your purpose.

It just becomes something you absolutely can't turn off.

[ctt tweet="Want to find your purpose? Take a...

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The Big 1-0-0 and The 3 Biggest Lessons I've Learned In Business & Podcasting

Happy 100th Episode! I'm getting open and honest about what I've learned as I approached a year in my business.

I go in depth about my 3 lessons learned, and what you need to do in order to get your business finally started, or make it grow to that level you always dreamed of!

Interested in signing up for The Ultimate Starters Course Free Training?  Sign up below.  The first free video goes live on April 23rd!

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97 - Tip Tuesday Creating the Perfect Logo with Emily Adams

When you're starting a business, logos are very important.  However, with all of the options out there (from extremely cheap to expensive), it's important to know where to go and what you should plan on spending.  It is more than just a picture, and it's important to understand that.

Emily has a background in graphic design and branding, and she just really wanted to make a shift to have a flexible schedule and take on different creative challenges.  She started her own business, and is grateful for the opportunity to continue to serve others.

What should I be thinking about when starting to design a logo?  A mistake people usually make is going too large for their first logo.  You want something simple, memorable, and understandable.  Then you want to create a few different versions of it, i.e. one for your website, one for packaging, etc.  You really want to think of some of your options and where you'll be using it.

Emily does a lot of...

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95 - How Refusing To Let Go of a Childhood Passion Created a Business with Anthony Shetler

With a unique approach to the start of a company over several decades this young entrepreneur is taking his dream and making all of it a reality.  He spends his days working in an industry that for him was once an outlet to find himself and deal with life around him.  From the projects as a kid,  to a professional skateboarder touring the world, to creating and marketing his own brand, Anthony Shetler is doing what he loves to do each and every day.  He has created a world around him based on a need and what he needed in his life, skateboarding.  All I Need was created, and the rest tells the story of the passion that this young man share in his story and his vision.

Tell us a little about yourself and how you decided to make skateboarding your living. It all started when Anthony was thirteen years old and he was introduced to skateboarding. He was a young teen lost and confused due to loosing his dad and his mom dealing with an addiction. A friend of his...

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94 - Tip Tuesday - Secrets to Opt-In Pages That Convert with Tim Paige

Building your list is everything when you're building your business, and in order to do that you need to have an opt-in page and offer that converts.

Tim Paige of Leadpages came by to break down what makes a great offer, the things you should and shouldn't do, and how to bring in more customers with less effort.

Tell us a little bit about yourself and how you became the fact of lead pages. With a vast background in sales and the face to face close the deal style he made his mark in sales. The reason for the sales profession was because he was doing it while trying to cover expenses for the band that he was in and traveling the country with very little. When the band would come back into town they would rush to work their jobs to cover expenses and Tim knew that he could cover his by working a sales job. As time went on he found himself needing to find a way to make the sales part not so time intensive. Although at one time he was making six-figures he was working eighteen hour...

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93 - An Evolution From Travel Agent to Business Coach With Carmen Perez

Never did anyone ever say it would be easy to try to make a life of your own. The journey that Carmen set out on was nothing short of easy. She went from starting a travel business in a world where many did not even believe that they existed to growing it to a profitable business that has allowed her to help others be a success in their own business.  She incorporates the reason for being and your purpose in life with travel to help create a sense of peace and understanding in oneself. Allowing others to really understand that with time you can do anything but allowing yourself to slow down and take it all in will make you a success.

Can you share with us the journey about your business and how you started?   In 2011, Effortless Living Online was born as a travel agent business and has grown from there. However many people did not even know that travel agents still existed. So in the beginning she had to dig in her heals, feeling completely lost she removed the...

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90 - Tip Tuesday Confidence and How it Affects Your Business with Jenn Scalia

When you are looking to step into the world of creating and owning your own business it takes a special person to be an entrepreneur. You truly have to have the heart for your business and the passion to drive it where you want it to go. Creating the idea is simple but bringing what you want and why you want it is the part that takes work. Without confidence in what you have, want, and will have, you tend to fall into a downward spiral of the idea and you lose sight of direction. The most meaningful ideas and biggest accomplishments is when you celebrate the little things in your business. Take the steps to make it happen and over time it will.

Tell us a little bit about yourself and how you became a confidence coach and business mentor? Jenn started out about two years ago and really was just a regular life coach. She was not really sure what niche she wanted to be in so she was trying to figure out what was the best fit. What she realized is that she was really good at helping...

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