[Branded Podcast Secrets] The Secrets To Building a Niche Podcast

When your child is diagnosed with a hearing impairment it can be a huge change to your world. Yes, the doctors are there to inform you of all of the technical aspects, but what about all of the other life moments? What about hearing from other parents who are going through what you’re going? How about the true stories of what you can expect?

Well, after helping patients on a one-on-one basis, Dr. Lilach Saperstein started to see the same questions over and over again, and saw a need to help parents beyond the typical clinical work and help down a path of a new world they would be entering.

Since then, her podcast, All About Audiology, has seen huge success and has led her down an entirely new business path. 

In this episode, Dr. Saperstein discusses how she’s grown her podcast through relationships in Instagram, how she’s used controversial topics to help set herself apart, and what’s next for her growing business.

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[Branded Podcast Secrets] Telling Clients' Stories Through Podcasting


It's the age old question for podcasting: Where will I find my guests?

We all know the typical strategy of finding 'successful' people and having them share their story. However, what if the perfect guest was already someone you were in contact with on a frequent basis.

AND even better, what if those same perfect guests would help you share your story in an even more authentic way?

Well, this is just one of the trips Jennifer Dent Brown shares in this episode of Branded Podcast Secrets. Jennifer is the host of the Stop Dieting Forever Podcast, and helps her clients do just that, stop dieting. In this episode of Branded Podcast Secrets, Jennifer shares her story of how she started podcasting by just reusing content that she had already created. And then how that grew into something more than she imagined.

We also talk about seasons, and why she went from a season format to publishing every day, plus her tips and tricks for growing a successful podcast.

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[Branded Podcast Secrets] Building Business Transforming Relationships Through Her Podcast

Do you really know what it’s the air you’re breathing, and how those amazingly scented candles, perfumes, laundry detergents, etc are affecting you?

You would probably be surprised at what these chemicals can do to you, and Kelly Bonanna is here to help us all discover clean beauty.

She is also the host of Clean Beauty Scene Podcast, and she shares her journey of starting and building her podcast for her business.

We talk about why she started the podcast, how she’s marketing it, and how the relationships she’s made through the podcast are transforming her business.

To connect with Kelly here are some links below:

Clean Beauty Scene Podcast on all apps &: https://kellybonanno.com/podcast/  

Website: https://kellybonanno.com/

Free download: 5 Steps To Improve Your Metabolism & Kickstart Weight Loss After 40    https://kellybonanno.com/metabolism  

The Body Harmony Method Group...

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[Branded Podcast Secrets] Taking a Local Business International Through Podcasting

Dr Yami Cazorla-Lancaster is an author, speaker, and a very successful pediatrician in Washington. After being asked the same questions and deciding to create a place to serve her audience in a better way, the blog was born, which then moved into a podcast. 

Dr. Yami discusses how podcasting has become so much more than just a podcast, and how it grew into a book, which turned into international speaking engagements.

Dr. Yami has done an incredible job at using the podcast to leverage so much more. She also talks about how her show notes have evolved, plus ad placement, and why self marketing is so important.

She also gives great advice on why it’s okay to evolve your podcast, and change what is working best for you.

To learn more about Dr. Yami and listen to Veggie Doctor Radio, visit: 


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[Branded Podcast Secrets] Another Podcast That Launches a Career


We’re sharing another story where the podcast was actually a stepping stone to start a new business.

When the pandemic struck, Shannon Andress found herself face to face with anxiety she had stuffed for a while. Fear and anxiety started to get the best of her, so Shannon decided to do something about it.

After talking to someone and taking on daily practices that focused on her, Shannon decided to take the next step and start talking to others about it, only to discover this wasn’t just happening to her. That's when the podcast You Got This! - The Journey was born.

As the podcast grew, more doors started opening for Shannon, where she was able to start a business from it.

Shannon shares her journey from starting the podcast to where it is now, and how she’s had to shift her mindset from just an opportunity to share to something that’s truly changing not just her life, but the life of others.

You can find Shannon's podcast here: ...

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[Branded Podcast Secrets] Positioning Her Expertise Through Podcasts

If there's one thing Patty Dominguez knows about helping her clients, it's how to help them position themselves, and she has used podcasting to do just that for her own business.

Patty joins me on this episode of Branded Podcast Secrets to talk about how she first landed into podcasting, and watched it open countless doors for her with speaking, customers, etc. Eventually, she became even more strategic by launching her podcast Positioning To Profit.

Patty talks about why focusing on great content was one of her most important moves, and then building a product ladder because she knew her long-term value of her customers was much more important than just an initial sale.

Want to learn more from Patty and listen to her podcast? Visit: PositioningExpert.com

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[Branded Podcast Secrets] The Passion Project That Changed Everything

Corporations, listen up! I really hope you're paying attention to what your employees are doing, and the opportunities you could be missing out by not allowing them to share their passions with the world. Today, you're going to meet the perfect example of this, Mr. Cory Connors had the perfect storm of a pandemic and Gary V telling him he should just start something. Unlike 90% of the other people who listen to Gary V, Cory actually listened, and started his podcast, Sustainable Packaging with Cory Connors.
He's a 19 year vet in the packaging industry and has worked for Landsberg ORORA, for 19 years, and what's happened for Cory since hitting publish has been nothing short of magical. Now his company is taking notice, and wants him to work with them on the show, and some other amazing opportunities are happening, all because he took his passion, which also happened to be his job and started sharing it with the world.
To connect with Cory, visit: https://www.corygated.com/ To...
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[Branded Podcast Secrets] Teaching Podcasters How To Find Those Coveted Sponsors

In this episode of Branded Podcast Secrets, True Native Media's Heather Osgood is sharing all the secrets of how she uses her podcast the Podcast Advertising Playbook to connect with help podcasters find sponsorship for their podcast, but also to connect with those looking to sponsor podcasts.

She also gives one of the biggest missed potentials for growing an audience for your podcast, and the advantage over live recordings vs. recorded.

To learn more about Heather's company, visit: https://TrueNativeMedia.com and to listen to her podcast, visit: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30


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[Branded Podcast Secrets] Behind the Scenes of a Beautifully Designed Podcasting Workflow

If you want to learn how to successfully utilize your podcast to help grow your business, this is the must listen episode.

Dr. Rhoberta Shaler, joins me on this episode of Branded Podcast Secrets, and she does not disappoint on all of her secrets.

Dr. Shaler discusses how her podcast and YouTube channels are massive drivers for clients for her, but that didn’t happen by chance.

She gives insight into how she utilizes SEO and understanding her clients how to serve them at various levels throughout their journey. 

She also gives great tips on how to not just utilize your content, but how to continue connecting with your guest and finding more ways to not only highlight them, but keep those conversations moving.

Make sure you connect with Dr. Shaler here: ForRelationshipHelp.com

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[Branded Podcast Secrets] How To Use Current Events To Get Podcast Listeners

You never know what's going to happen once you hit record. Nick Rosenbauer, lawyer and Owner of Rosenbauer Law Offices, which helps with life and estate planning is today's Branded Podcast Secrets guest. He's sharing why starting his podcast has been one of the best decisions of his business. Let's be honest, it's not the sexiest topic in the world, and it's honestly a topic that many people would rather avoid.

However, Nick has found a way to connect with potential customers and current customers through his podcast, Complete Estate Planning. Through consistent publishing, Nick has watched his numbers grow, and he's also found some of his biggest downloaded episodes to be for the episodes where he breaks down current event topics, such as Larry King's will in addition to Britney Spears Conservatorship. He also shares how he markets his episodes, and what's next for him as he continues to build his brand through his podcast.

To connect with Nick you can visit: ...

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